Meta Ads Management for 7-Figure eCommerce Brands
If your Meta Ads performance has stalled and you're not sure whether the issue is your strategy, your systems, or something you've outgrown, this is for you.
You're an established business with stable turnover and a proven product.
What worked to get you to seven figures doesn't appear to be working anymore, and you suspect the answer isn't a quick creative refresh.
We work with 7-figure eCommerce brands who want a partner, not a supplier. Someone who reviews your account, your numbers, and your wider strategy, and gives you a clear view of where the opportunity actually lies.
If you're still relying on in-platform ROAS as your primary measure of success, or benchmarking against the performance you saw in 2020, there's a good chance our approach will challenge some of that. If you're ready to work with an agency that takes a profit-first, partnership-led approach, keep reading.
Why brands at this stage work with us
Your creative strategy needs a system, not a backlog
Most brands reach seven figures on ad hoc content: gifted UGC here and there, no consistent pipeline, no structured testing. Our COLOURFUL™ framework replaces that with a system. Every piece of creative has a clear hypothesis attached, and every result feeds back into the strategy.
ROAS is one input, not the whole answer
In-platform ROAS has known limitations, particularly at scale and across longer customer journeys. We build a profitability framework around your business, covering contribution margin, break-even ROAS, and the wider commercial picture, so decisions are based on what actually drives profit.
You bring the business context, we bring the Meta Ads expertise
This is a partnership. You understand your business, your customers, and your product better than anyone. We bring deep Meta Ads expertise, a structured creative system, and a profit-first approach. The combination is what moves the account forward.
Results from brands we've worked with
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![The words 'British Blanket Co' written in black font on a white background.]()
The British Blanket Co
Saw a 200% profitable increase in ad spend, with average order value up 23% and new customer acquisition up 209%.
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![Logo for Suns Lifestyle brand]()
Suns Lifestyle
600% increase in Meta budget during peak season, maintained at profitable efficiency, supporting the brand's growth to eight figures since 2020.
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![Windle LAB logo black on white background]()
Windle LAB
Cost per acquisition reduced by 50%, moving the brand from loss-making to profitable, with Black Friday 2025 sales up 37% on the previous year's record.
Testimonial
"Since we started with White Bee Digital we have seen sustained growth and efficiency and have become profitable again after a disastrous experience with our previous ads partner. A breath of fresh air in digital marketing."
Windle LAB, Paul Windle, Founder
How White Bee Digital work
Onboarding: Foundation and Strategy
We start with a full account audit and build your profitability framework, covering break-even ROAS and contribution margin. We agree the KPIs that matter for your business together, so there's shared accountability from the outset.
Strategy and Creative Development
We build your creative strategy using the COLOURFUL™ framework, develop your first round of static and video assets from existing content, and put a UGC pipeline in place, including briefing and creator sourcing.
Launch and Testing
Campaigns go live with a clear testing structure. Every test is tied to a hypothesis, so we know what's working and why, not just that something is.
Ongoing Optimisation
Weekly performance reviews, monthly strategy sessions, and quarterly business reviews to make sure the account strategy continues to reflect your wider business goals.
What’s included in Meta Ads Management
Full financial forecasting and profitability framework
Creative strategy using the COLOURFUL™ framework
Static ad creative produced from your existing assets
Video content produced from your existing footage
UGC script writing, creator briefing and sourcing
Full campaign management and ongoing optimisation
Weekly performance reviews and monthly strategy sessions
Quarterly business reviews
Direct access to senior strategist level throughout
Investment
Our pricing is structured around your ad spend, so our incentives stay aligned with your growth. We'll talk through the details on a call once we understand your business and your goals.
Frequently Asked Questions
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Structural changes often show impact within the first 30 days. Meaningful, compounding results typically build across the first 90 days as testing generates winners we can scale. We agree clear KPIs at the outset so expectations are realistic from day one.
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We work with 7-figure eCommerce brands with established, proven products and stable turnover. If your business has reached a plateau and you're looking for a partner who understands the wider strategic picture, that's exactly who this is for.
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No. You have direct access to senior strategist level throughout the relationship. This consistency is part of why our average client retention is over three years.
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We agree KPIs at onboarding so there's clarity and accountability from the start. After the initial 3-month period, the arrangement runs month to month, so neither party is locked in.
Find out if we're the right partner for your business
We take on a limited number of clients each quarter to maintain the quality of our work. If your business is established and you're ready for a strategic partner, let's start with a conversation.
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