Windle LAB became profitable for the first time in over 12 months
Windle LAB, a premium British haircare brand, came to us following a disappointing experience with a previous agency. They’d faced numerous challenges that were holding them back from achieving sustainable growth:
A lack of transparency into campaign performance.
No strategic input or approval process for creative direction.
Overreliance on aggressive discounting, leading to substantial losses.
No clear performance benchmarks (KPIs) to measure success.
No retention or repeat-purchase strategy to build long-term customer loyalty.
They needed a partner who could restore profitability and elevate their brand while ensuring a premium customer experience.
Highlights
Windle LAB became profitable for the first time in over 12 months
Cost per Acquisition (CPA) reduced by 50%
Refunds decreased by 25%
Monthly subscription numbers increased by 42%
Repeat purchase rate increased 20%
When We Took Over
Our approach was comprehensive and carefully tailored:
Ad Account Restructure: We reorganised the account to prioritise optimal sales and efficiency.
Collaborative Creative Testing: Working hand-in-hand with their in-house team, we developed and tested fresh creative assets.
Premium Brand Positioning: We moved away from aggressive discounting and introduced refined messaging to re-establish the brand’s premium status.
Sustainability Metrics: We calculated profitability targets and customer lifetime value (LTV) to ensure a sustainable growth trajectory.
The Result
Within a short period, Windle LAB saw significant improvements:
Windle LAB became profitable for the first time in over 12 months
Cost per Acquisition (CPA) reduced by 50%
Refunds decreased by 25%
Monthly subscription numbers increased by 42%
Repeat purchase rate increased 20%
Other Wins
Additional milestones:
Record-Breaking Black Friday: Delivered the most profitable Black Friday since the brand’s launch in 2020.
Revenue from New Bundles: Re-merchandising existing products into new bundles created valuable additional revenue streams.
First Lead Generation Campaign: A free sample campaign for their bestselling hair cream generated overwhelming demand—samples ran out in less than 24 hours, and the campaign paid for itself within a month as new customers purchased full-sized products.
Streamlined Product Focus: Concentrating on bestselling items and higher AOV bundles increased overall efficiency and profitability.
Testimonial
‘Since we started with White Bee Digital, we have seen sustained growth and efficiency[...] and have become profitable again after a disastrous experience with our previous ads partner. We have been working with Aggie and her team since May 2024. Before we began working with them we did not have anything like the same transparency and creativity with our campaigns. Since we started with White Bee Digital we have seen sustained growth and efficiency ie our money has been spent effectively and wisely, and have become profitable again after a disastrous experience with our previous ads partner. We find Aggie to be extremely honest and strategic. A breath of fresh air in digital marketing!’
says Paul Windle, Founder, Windle LAB
